Ads, ASO & Accessibility

AdMob Data Safety: Use SDK Disclosures and Your Actual Configuration

AdMob's Data Safety disclosure is not simply “advertising ID collected: yes or no.” The relevant Mobile Ads SDK can handle interaction, diagnostic, network and identifier data, and mediation partners may introduce additional flows. Your answers must describe the whole app's configured behavior.

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Start with the correct SDK disclosure

Identify whether the app uses the legacy Android SDK, Next-Gen SDK, Unity plugin or another wrapper. Read the disclosure guide for that implementation and version. Do not paste a legacy disclosure into a Next-Gen migration review without comparing it.

Google's current legacy guide documents automatically handled categories and optional configuration. That does not establish the correct form answer for every application using the SDK.

Add the app's own behavior

Review custom analytics events, account identifiers, crash metadata, remote configuration and any server-side ad reporting. A developer can add personal information to a payload even when the default SDK example does not.

Change Disclosure review
Add mediation network Partner SDK, purposes and consent propagation
Remove AD_ID permission Which identifier flow stops, and which remain
Enable optional reporting Additional fields and recipients
Add child audience Audience-specific SDK and data restrictions
Change consent behavior Collection timing and available user choice

Do not equate non-personalized advertising with no data processing. Similarly, encrypted transport is a security property, not proof that the app collects nothing.

Reconcile the three user-facing records

The Data Safety form, privacy policy and in-app consent/disclosure experience should agree. A policy saying analytics is optional needs a real implemented choice. A form claiming no sharing needs support under Google's definitions and exceptions, not just the fact that the SDK is a service provider.

Keep a versioned review record

Save the dependency inventory, vendor references and relevant configuration alongside the release. Recheck after adapter upgrades or remote feature changes.

APKLint's Data Safety Helper can structure the questions and highlight declared signals. It cannot observe every request or decide legal classifications for your business.

Use Google Mobile Ads data disclosure together with Play's Data Safety definitions. Treat a copied form answer without version and configuration evidence as an unresolved review item, not a reusable compliance template.

Sources and further reading

  1. Google: Mobile Ads SDK data disclosure
  2. Google Play: Data safety section

Reference review: 22 September 2026. Examples illustrate the workflow; check your installed versions, release artifact and account-specific Console requirements before applying them. This guide is not a claim that APKLint executed your project or verified your private account.

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