Google Play Families Policy: Audience, SDKs, Ads and Data
Google Play Families requirements depend on the app's actual audience and experience, not whether the developer selected an adult age group to avoid extra.
Google Play & compliance
Kids App Policy Checker
Check your app against Google Play's Families (kids) policy requirements before submitting.
- Target audience set correctlyAge groups declared accurately in Play Console.
- Designed-for-Families complianceIf targeting children, meet the Families program requirements.
- Certified ad SDKs onlyUse only Google-certified ads SDKs for child-directed apps.
- Ad format & frequencyNo disruptive, disguised, or incentivised ads aimed at kids.
- No AD_ID for childrenDon't request the advertising ID in child-directed apps.
- Minimal data from childrenCollect only what's needed and disclose it clearly.
- No precise location from kidsAvoid collecting precise location from child users.
- Verifiable parental consentWhere required (e.g. COPPA/GDPR-K), obtain proper consent.
- Appropriate contentContent, characters, and links are suitable for the declared age.
- Safe external linksOutbound links/purchases are gated or removed for children.
- Privacy policy for familiesPolicy addresses children's data specifically.
- Content rating matchesRating aligns with the families audience and content.
Free reference. No upload and no account needed — just open it and work through each point.
About Kids App Policy Checker
Check your app against Google Play's Families (kids) policy requirements before submitting.
Kids App Policy Checker is part of APKLint’s google play & compliance toolkit — Prep your listing, policies, and release for the store. It’s free to use and needs no account.
It’s a free reference — there’s nothing to upload and no account needed.
When to use Kids App Policy Checker
- Best for
- Checking your app against Google Play's Families (kids) policy requirements before submitting a child-directed app.
- Not the right tool for
- Not general policy coverage (use the Developer Policies tool) and not legal advice.
- What you get back
- The Families-specific requirements to verify for a kids or mixed-audience app.
- How it differs from related APKLint tools
- It narrows the Developer Policies guidance down to the Families program specifically.
- Limitations
- A static reference, last reviewed 22 September 2026; confirm current Families policy in Play Console.
How to use Kids App Policy Checker
- Open the checklist — Everything you need to review is laid out in plain language.
- Work through each item — Check your app against every point on the list.
- Fix what's flagged — Update your manifest, build, or listing where needed.
- Re-verify before release — Run through it once more before you publish.
Why use APKLint
Always free
Every tool is free with no login and no paywall. Reasonable file and input limits keep the free service stable.
No on-page ad banners
A clean, focused interface with no third-party ad banners cluttering your results.
Privacy-first
No upload and no account needed.
How it runs
No analysis engine — this is a browser-only checklist.
No sign-up
Start immediately — no account, login, or email required.
Works anywhere
Runs in any modern browser, on desktop or mobile.
Frequently asked questions
What does Kids App Policy Checker do?
Check your app against Google Play's Families (kids) policy requirements before submitting.
Is it free to use?
Yes. Every tool on APKLint is completely free, with no sign-up and no account.
Do I need to upload anything?
No. This is a free reference checklist you work through in your browser — there's nothing to upload and no file is analyzed.
Does it cover the latest Google Play requirements?
This is a static reference guide, last reviewed 22 September 2026. Android and Google Play requirements change over time, so verify time-sensitive policy details in the Play Console before publishing.
Related tools
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